The Problem

Where Time Goes Today

Content Pipeline: 248 Steps, 5 Phases

125

Post-Production

50.4% of pipeline

1.6% automated
51

Pre-Production

20.6% of pipeline

7.8% automated
39

Onboarding

15.7% of pipeline

29

Onboarding / Pre-Pro Overlap

11.7% of pipeline

4

Production

1.6% of pipeline

Only 6 of 248 steps have any automation (2.4%)

Capacity Crisis

0.0%Utilization

Already at maximum capacity

Scaling requires1.75xcapacity increase
Current: 3,160hRequired: 5,513.9h
Gap to fill2,353.9hours / week
Needs 42% productivity increase

Role Utilization

Producers101.9%
Production Coordinators97.9%
Post-Production Managers121.2%
Creative Directors96.2%
Editors98.1%
The Coordination Tax
~72%

Average coordination time across Producers & PCs — time that could be client strategy and creative work.

Key Pain Points

  • Manual batch setup & status updates in ClickUp
  • Slack-to-ClickUp handoffs done by hand
  • Repetitive client communications
  • Manual QC checklists — no automation
  • Manual editor assignment — no capacity visibility
  • No predictive retention or competitor outlier surfacing
LandingArchitecture